KFCH operates
The KFC chain of restaurants in Malaysia, Singapore, Brunei, Cambodia and India (over 620 outlets)
The RasaMas chain of restaurants in Malaysia (over 29 outlets)
The Group also owns 55 Kedai Ayamas, making us the nation's first branded chicken and chicken-based retail chain.
In addition, to support our core activities, we are extensively involved in poultry production and processing, as well as a host of ancillary businesses such as vegetable farming, baking and sauce production.
After a successful restructuring exercise, KFCH has emerged as a strong player in the Malaysian corporate world with a high reputation for excellent products, efficient friendly service and financial strength. Indeed, KFCH is the only KFC restaurant operator in the world whose Western Quick Service Restaurant market share is greater than that of McDonald's.
KFCH is part of QSR Brands Bhd (QSR Brands) – a leading, fully-integrated quick-service restaurant enterprise and the local franchisee and operator of the KFC and Pizza Hut restaurants. QSR Brands is in turn a subsidiary of Kulim (Malaysia) Berhad, a conglomerate focusing mainly on palm oil operations, oleochemicals, biodiesel production and quick service restaurants.
Business Unit
KFCH, operates over 620 KFC outlets comprising of Malaysia, Singapore, Brunei, Cambodia and India and over 29 RasaMas restaurants in Malaysia and Brunei.
KFC is among the best-established brands in the Western Quick Service Restaurants market. It is by far the most popular restaurant chain in the Malaysia, With over 620 KFC restaurants in Malaysia, Brunei, Singapore, Cambodia and India, KFC sees millions of people flocking to its various outlets year in, year out.
Recent product innovations, such as Egg Tarts offer our customers a variety of alternatives to chicken-centric meals. At the same time, we have continued to expand our traditional chicken range by introducing variants like the Colonel Burger and X-meal for teens and young adults, as well as providing a range of value promotions and combinations.
KFC is the first Western Quick Service Restaurant in the world to set up restaurants run by hearing-and speech-impaired staff; and the first to establish a children's club (the KFC Chicky Club) with membership topping 250,000.
KFC is part of Yum! Brands, Inc., the world's largest restaurant system with more than 37,000 KFC, Pizza Hut, Taco Bell, Long John Silver A&W and WingStreet restaurants in more than 110 countries.
In 2006, the successful first steps were taken to rebrand our Rasa Ayamas outlets as RasaMas, and to reposition the outlets as dine-in restaurants.
The first Rasa Ayamas Restaurant opened in 1996. In 2003, the Ayamas retail and restaurants division was restructured to
Bring all its ready-to-eat cooked food under the RasaMas name
Sell Ayamas processed products at Ayamas convenience stores (as well as via supermarkets, hypermarkets, mini-markets and petrol stations)
With a fresh new look, a flagship restaurant opened its doors in 2003. Today, there are approximately 29 RasaMas restaurants offering full table service with a halal menu.
The chain's platform is based on building and enriching RasaMas' relationship with its customers by making each meal a special occasion. With its tagline, 'Malaysia’s Favourite Roasters', RasaMas is a dining experience to be savoured.
KFCH invests in a variety of related activities that support our core restaurant business. This integrated structure is crucial to our operations, providing consistent support services; a stable source of quality chicken at very competitive prices; better cost control; and the ability to supply the fast-expanding open poultry market, locally and abroad.
Our processing plants process poultry for restaurants throughout KFCH, and focus on achieving cost-efficiency while maintaining halal and high quality standards.
Ayamas Food Corporation Bhd is Malaysia's foremost poultry integrator and its operations consists of breeder farms and hatchery, feedmills, poultry farms, contract broiler farming and processing and further processing plants. The Ayamas operations supply whole chicken and cut chicken parts and further processed chicken products to the domestic market as well as to export markets such as Singapore, Bangladesh, Brunei, Hong Kong and the Middle East.
  Located at Port Klang, Malaysia's premier port, the feedmill imports the best quality feed grains and raw materials from Asia, Australia, Europe, the USA and South America. It conducts regular quality control laboratory tests at every stage of production. The feeds are specially formulated to ensure that specific nutritional requirements are met for the optimal growth and liveability of the chickens. Breeder Farms  Each year, some 320,000 parent stocks are imported and housed in our five breeder farms. The farms produce 36 million day-old chicks per annum, catering to the KFCH's requirements. We keep abreast of new breeding technology to ensure the highest quality day-old-chicks. The breeders are reared in temperature-controlled chicken houses and fed with nutritionally formulated-feeds to optimize production. Strict sanitation and bio-security controls are practiced in the farms at all times. Each chicken house is well spaced out from the others so as to minimize disease outbreak and contamination. A diagnostic laboratory monitors the health of the breeders and the quality of the chicks produced. Hatchery  The hatchery uses incubators and hatchers imported from Chickmaster, USA. Here, an evaporative cooling system creates an environment conducive to the hatching process. To ensure quality chicks, strict sanitation procedures are practiced. In addition, the chicks are delivered in KFCH delivery trucks to ensure their arrival at the farms in good condition. Contract Broiler Farms  In order to meet its broiler requirements Ayamas Food Corporation operates a highly efficient contract broiler farming system. Day-old-chicks and feed are supplied to 100 contract farmers throughout Malaysia. The Company's qualified field extension specialists pay regular visits to these farms to check that the established husbandry practices and feeding programmes are followed. To further motivate the contract farmers, incentives and fees are paid based on their performance and the quality of the chickens reared. Upon reaching the desired weight, the chickens are sent to the Ayamas processing plants in Port Klang, Penang and Johor. Ayamas has recently taken further steps to expand its poultry production to meet increasing consumer demand. Its target is to raise monthly fresh bird production from three million to four million. In 2003, Ayamas launched a joint programme with the Department of Veterinary Services and Bank Pertanian Malaysia to help more poultry farmers become contract broiler farmers for KFCH. To further upgrade and expand its contract farming operations, Ayamas conducts regular seminars for its contract farmers. Annual awards are also given to outstanding contract farmers in recognition of best farming practices. |
Poultry Processing
Primary processing involves the halal slaughtering and production of chicken and chicken parts to the required specifications. Secondary processing involves the processing of poultry products into convenience foods like burgers, nuggets, kiev, bologna, smoked chicken, satay, sausages, chicken balls, etc. to be marketed under the Ayamas brand name.
Each day, our three plants process 140,000 birds. The Ayamas plant in Port Klang, Malaysia, is one of the largest poultry processing plant in the country and one of the largest in the Asia Pacific region. It has modern equipment and processes more than 85,000 birds per day and 1,500 metric tonnes of secondary processed poultry products per month. Our new poultry processing plant was built in Johor state and started operating in December 2008 with line capacity of 4,000 birds per hour.
Distribution is handled internally by a large fleet of refrigerated trucks. This direct delivery from plant to customer ensures the freshness of products as well as consistency of supply.
Our emphasis on processing quality has won international recognition, including awards from Yum! Brands International. Yum! Brands International is the world's largest restaurant system with over 37,000 KFC, Pizza Hut, Taco Bell, Long John Silver and A&W and WingStreet restaurants in more than 110 countries.
The company is HACCP, ISO 9001 and Halal certified in its management systems, to provide assurance that the products are manufactured under stringent quality control safe and hygienic condition and to boost the confidence of the Muslim population. The systems are supported by an ISO 17025 accredited in-house microbiological laboratory.
Currently, secondary processed products are exported to Singapore and Brunei. The company is exploring opportunities to export to Indonesia, the Middle East and elsewhere.
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To complement its core business, KFCH benefits from an integrated ancillary support system that encompasses sauce manufacturing, bakery and commissary operations. |
Region Food Industries  Region Food Industries Sdn Bhd (RFI) is one of the country's leading sauce manufacturers, producing 12 million bottles per annum. Using cutting-edge machinery, RFI processes premium quality natural ingredients into superior quality sauces. It has its own comprehensive R&D Department which develops new products for an increasingly sophisticated market.  The RFI plant meets international manufacturing standards, and has obtained ISO9001, HACCP, SIRIM, Halal and YUM!'s certification. Certification has facilitated exports, and RFI products are currently sold in the UK, the USA, France, Australia, New Zealand, Japan, Hong Kong, Mauritius, the Maldives, the Middle East, Brunei and Singapore. Locally, RFI supplies Life tomato ketchup and Life chilli sauce to KFC, Pizza Hut, RasaMas and other fast-food operators. Its products are also found in most major supermarkets, hypermarkets and provision stores. |
Commissary Our vegetable commissary is the largest in Malaysia. This ultra-modern facility was set up to meet increasing demand from QSR Brand's restaurant chains and to tap the potential of the open market. With its complete processing salad line from cutting, washing, sanitizing, spin drying and vacuum packing or nitrogen flush packing, commissary is able to produce the freshness and high quality of salad products. Currently, commissary supplies the KFC restaurants with coleslaw, salad, vegetables, fruits and other types of fresh products. |
Bakery
The bakery was set up to make buns for the KFC restaurant chain. Its automatic bun-line set up provides the versatility and the high output needed to take advantages of growing demand and supply to KFC restaurants nationwide. Bakery plant has obtained ISO 9001, HACCP, HALAL & YUM’s certification. The certification of its standard ensures the quality of its product.
Its automatic seasoning, flour-blending and packing plant for KFC’s Original Recipe and Hot & Spicy flour blends also contributes substantially to KFCH’s overall performance.